Once a small fishing village, the modern day St. Tropez lives up to its reputation as a ritzy international party hub. Daytime drinking is customary. A beer on the beach St. Tropez style is fit for a Jay-Z/Beyonce entourage. It's over the top: a couple of bottles rose over lunch at Le Club 55, daytime bottle service at an outdoor beach club pumping loud house music, or sipping champagne on one of the many private yachts. After a long day of consistent drinking, the music dies down and crowds retreat by 5pm. The previously energetic and busy harbor becomes quietly sober. The absence of the crowd unveils the town's unique charm of historic narrow cobblestone streets lined with a mix of local shops and contemporary luxury boutiques. Come night time, the party starts again. We came to watch Des Voiles - a 300 sail boat regatta and enjoyed the race from our gracious host, Nero.
When to go: June, July, September, October (August is known for being extremely crowded)
What to expect: Cancun for balding billionaires and high-fashion european women. It's a place to see and be seen, but for the most part people keep to themselves and their cohorts. So expect to be logging some QT hours with your travel buddy.
Getting there: Fly into Nice, France & drive to St. Tropez
Night Owls: the hottest club in town, Les Caves Du Roy aka "Les Caves". Be prepared to cough up $30 a beer.
Day Party and Best Lunch: Club Les Palmiers or Le Club 55
You're sure to hear: DJ Antoine's "Welcome to St. Tropez"
Color of Choice: White, white, a little bit of navy, and more white. From the all white beach clubs to personal style. White it is.
Remember to pack: gauzy beach fabrics, daytime maxi dresses, whites, sunglasses, high fashion bathing suits, night time "dress to impress" outfit, and boho accessories (headwraps or headbands, wrap bracelets, long necklaces, etc.)